July 27, 2026

Hello everyone!

We are so close to launch! We go live on Saturday, August 1st at 12 PM ET.

Wishlisting starts today! I will be tracking these lists over the next week to prep for release to get a sense of which polishes I should add more stock for over the next few days, so I encourage everyone to use that feature.

I also have a points program set up on the store so that you can earn points for your purchases to redeem for money off of orders later on, so I encourage everyone to sign up for that too.

Some details on the release:

I am not working on a pre-order model (at least for the time being), so stock is limited and probably will be for at least the first couple of releases/collections while I get a better idea of what to expect. It can be hard to gauge, as a new brand, how much initial interest translates into what people will purchase for my first release, so please bear with me as I learn and grow my brand. In the event anything sells out, rest assured it will be my first priority for the next restock + collection drop.

I am currently only shipping to the US. I do eventually plan to expand, but I am unsure yet when that will be and where I will expand to (probably Canada first). I will make sure to post updates on this here and on my socials when I have more news to share.

I have some bundles listed for entire first release collection at a slightly discounted price. I am only offering a handful of these.

There will be GWPs added to orders at random during launch - the first 10 orders will receive a GWP automatically, and then it will be random after that. I have these in very limited amounts. Most will be polish, but there are a few cuticle oils as well. GWP polishes may get some slight tweaks to their formulas before their official release. All GWP polishes and oils will be released eventually so long as the materials to make them remain available, I will never do any GWPs that will not be available in the future. I am very committed to no FOMO to the best of my ability!

All orders that are $100 or more will ship for free, no code needed.

I will begin packing orders Saturday evening and will be watching the site/my email to be on top of any customer service requests that may arise in the first few hours of the release. I anticipate shipping will begin around Tuesday or Wednesday (the 4th/5th).

I also wanted to take this opportunity to thank all of the swatchers, as well as my friend Elyse, who helped me to take lovely product photos on my website and that I am using for promos. 

The swatchers who have been working on my first collection:
@ameterinenails
@carolacquer
@indbtly_kendra
@paolasnailedit
@playfulpolishpal
@popandpolish
@reecebutglossy
@theclawgrimoire
@thejasminebperspective
@trieditforscience

My friend Elyse's Instagram:
@elysianartsllc

And lastly, the graphic artist who designed my logo and built my brand kit for me: 
@evilsqueek

I have spent a lot of time working on the website to make it look great and have solid functionality, but none of that would have mattered without these people and their contributions!

The indie polish community has been so encouraging in a lot of ways, and if I wanted to thank every single person who has been supportive and helpful this post would go on for quite a while.

I am SO excited (and nervous) to finally be here! Thank you so much for being here, I cannot fully express how thrilled I am to be launching my own brand and creating polishes. And now that I am slowly starting to see people wearing my polishes, it's SO cool! We're only just getting started and this has been such a fun experience and truly I am so grateful for every single person who is interested in the polishes I'm making. 

With love, Kate